what i do

I solve problems.

It is what I do. No, really, I have to catch myself sometimes when talking to people. If someone mentions the slightest issue that needs a solution, I kick into creative-strategy-mode. I must remember that not everyone is looking for a solution, nod my head and mm-hmm.

I tell stories.

 

Below is an example of the complete brand process for Francis Marion University’s
Performing Arts Center.

These are a few photographs of my process. This was for a new Performing Arts Center in Florence, SC. There was a no previous or current brand whatsoever. The icon and signage represents music, dance, and theater.
These are a few photographs of my process. This was for a new Performing Arts Center in Florence, SC. There was a no previous or current brand whatsoever. The icon and signage represents music, dance, and theater.
Researching similar logos.
Researching similar logos.
Sketching
Sketching
Preliminary black and white solutions.
Preliminary black and white solutions.
Color.
Color.

 

Icon solutions.
Icon solutions.
Multiple "filigree" solutions.
Multiple “filigree” solutions.
Blue was too cool of a color. The entire building is blue and gray.
Blue was too cool of a color. The entire building is blue and gray.
Final outcome.
Final outcome.