what i do
I solve problems.
It is what I do. No, really, I have to catch myself sometimes when talking to people. If someone mentions the slightest issue that needs a solution, I kick into creative-strategy-mode. I must remember that not everyone is looking for a solution, nod my head and mm-hmm.
I tell stories.
Below is an example of the complete brand process for Francis Marion University’s
Performing Arts Center.
![These are a few photographs of my process. This was for a new Performing Arts Center in Florence, SC. There was a no previous or current brand whatsoever. The icon and signage represents music, dance, and theater.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation2.jpg)
![Researching similar logos.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation3.jpg)
![Sketching](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation4.jpg)
![Preliminary black and white solutions.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation5.jpg)
![Color.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation6.jpg)
![Icon solutions.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation7.jpg)
![Multiple "filigree" solutions.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation8.jpg)
![Blue was too cool of a color. The entire building is blue and gray.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation9.jpg)
![Final outcome.](http://charlesjeffcoat.com/wp-content/uploads/2013/01/ideation10.jpg)